search engine optimisation

How is your website doing on search engines?

Need a little SEO help from bit10?

Your target audience is someone who is already looking for you! Whether that is your company, products, services or for the information you have on your website. As search engines are becoming increasingly popular (over 80% of users end up at a site due to a search engine according to the Forrester Research Study) it is more important than ever that your target audience can find you when they are looking.

Search engine optimisation (SEO) encompasses a wide variety of tasks, which will improve your website’s presence on search engines. In simple terms, search engine optimisation is the process of improving your website so that Google views you as a more 'important' source of information than the other sites in your marketplace. If your website has greater credibility, then you will appear higher up in the results pages and receive a greater number of visitors to your site.

Why invest in SEO?  

• Achieve your business goals
  Want more customers? More leads? More sales? Search engines are often the starting place for a product search, and they’re getting more popular. More than half of all internet users search at least once a day (Econsultancy, 2010). The internet is a huge marketplace and consumers appear to have lost their fear of buying things via the web. E-commerce is booming! 
  
  
• Brand visibility / findability
  About a quarter of all web searches contain a brand term, such as a product or company name, either on its own or combined with other generic keywords (Econsultancy, 2010). Should you really have to pay to be found following a search on your brand? Also, when consumers add brand terms to generic searches it is a great indicator of purchase intent. Don’t allow your competitors to rank higher than you on your own products!
  
  
• Competitor activity
  Your competitors are likely to be investing in SEO, even if you aren’t, and if they are, you need to quickly start to compete with them in this area, or they could take something of an entrenched position.
  
  
• People prefer the natural results
  Users tend to choose the natural search results in preference to the paid-search listings. According to a sample figures for selection of natural search were 60.8% for Yahoo! and 72.3% for Google. This figure increases for experienced users (Econsultancy, 2010). This suggests that companies who concentrate on paid listings only are limiting their visibility.

How can bit10 help?

The bit10 web marketing team excels at getting clients great search engine rankings. We optimise web sites using search engine optimisation techniques that have lasting effects.

At bit10 we work with our clients to come up with keywords which we then use within the website’s content and present it in a way that search engines can easily find. We measure the success using web analytics packages and present the information to you in monthly reports so you can track the progress of your website rankings.

bit10 have three different packages available depending on the services you require.

If you want to boost your web presence even further why not run a Pay Per Click campaign alongside your Search Engine Optimisation to get immediate results.

If you are interested in our SEO packages, then contacts us or talk to our marketing team on 0800 170 1010